CH-CH-CH Chia!

I chose the "food" feature category because who doesn't like to eat? Last year's top choice health seed was flaxseed, and now it seems like it's being kicked aside to allow a new health seed in - chia. Yep, the same as those cheesy commercials ring in our heads Ch-CH-CH Chia! No one considered to eat them though - until now.

One story idea would be informing people how it tastes or what to do with this newfound good-for-you food and who benefits from it (everyone). This would either persuade readers to go pursue the seed themselves or just be informed about it when they see it in all those drinks - like Mama Chia or Synergy's Kombucha chia versions found at Whole Foods. The downside to that would be that the article might not interest some readers.

Another idea would be taking a personal story from someone in which it saved their life - either through weightloss or perhaps how it helped an entire nursing homes's dietary health for cheap (from its high-fiber content). It could either pose interesting to readers or one-sided, but overall, a personal story most people can empathize or relate to.